ShelfSpark Collective
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About ShelfSpark Collective

We formed around a stubborn belief: co-marketing only works when operational detail is treated as creative material. Our studio sits between brand studios and merchant gates, translating ambition into aisle-ready language without sanding away the inconvenient truths of stock, timing, and reviewers.

Principles

  • Write for the colleague who opens the brief at 22:00 before a reset.
  • Prefer one honest timeline over three optimistic ones.
  • Measure readiness, not vanity attention scores.
  • Leave every merchant meeting with a visible next owner.

Team

Portrait of Hana Suh

Hana Suh

Account Director

Keeps multi-merchant launches coherent when calendars disagree.

Portrait of Noah Kim

Noah Kim

Retail Partnership Strategist

Maps decision-makers inside hypermarket and club organizations.

Portrait of Eunji Han

Eunji Han

Shopper Marketing Planner

Bridges circular modules with in-store stories shoppers recognize.

Portrait of Minseo Lee

Minseo Lee

Creative Lead

Turns packaging narratives into aisle-ready language.

Portrait of Theo Kang

Theo Kang

Media Activation Manager

Aligns retail media specs with studio production cadence.

Portrait of Ara Shin

Ara Shin

Data Analyst

Builds readable views from store clusters and activation logs.

Portrait of Yuri Matsumoto

Yuri Matsumoto

Client Success Manager

Stays close after launch to keep playbooks from gathering dust.

Milestones

  1. 2018 — First joint hypermarket pilot documented with merchant-ready recap templates.
  2. 2021 — ShelfSpark Collective formalized as a seven-person core serving CPG and private label partners.
  3. 2025 — Retail media activation practice added alongside circular fidelity studio work.