In-Store Promotions
Endcap Pulse Sprint
Fourteen-day sprint that pressure-tests messaging, staffing, and replenishment around a focused endcap story.
Overview
Built for brands that need a crisp proof window before scaling wider. We pair rapid creative iterations with daily sell-through snapshots from participating doors.
What is included
- Narrow door list with agreed success signals
- Daily micro-surveys from store leads
- Creative variations limited to three for clarity
- Merchant comms templates in Korean and English
- Incident record template for stock issues
- Close-out workshop with next-step options
Outcomes you can inspect
- Readable signal on which message moves units
- Merchant-ready recap for expansion decisions
- Action list for supply and replenishment tweaks
Questions
Can we extend beyond fourteen days?
Yes, but the sprint is intentionally short to isolate variables. Extensions roll into a separate statement of work.
What if weather disrupts traffic?
We annotate foot-traffic context in the recap so you can interpret dips without overreacting.
Limitations?
We do not staff sampling ambassadors ourselves; we coordinate briefs and schedules with your agency partner.
Recent perspectives
Short, intense, and specific about which endcap line actually moved. Refreshing compared to vague sell-in decks.