In-Store Promotions
In-Store Demo Tour Kit
Demo tour planning with route logic, staffing briefs, and hygiene standards that respect merchant floor rules.
Overview
Sampling tours fail when logistics wobble. We build route packs, contingency messaging, and a reporting cadence that respects store managers time.
What is included
- Route map with dwell-time guidance
- Staffing brief with talk track variants
- Clean-up and waste handling checklist
- Daily photo upload ritual for compliance
- Merchant escalation tree for noisy weekends
- Wrap report with qualitative shopper notes
Outcomes you can inspect
- Fewer interrupted demos from stock-outs
- Cleaner communication with store leads
- Honest read on which SKUs sparked curiosity
Questions
Do you hire demo staff?
We recommend partners and review briefs, but contracts for ambassadors stay between you and staffing vendors.
Food safety?
We document merchant-specific rules; execution remains with your trained field teams.
Limitation?
We do not supply equipment beyond specifications; you source hardware locally.
Recent perspectives
The tour kit made weekend updates tolerable. Still heavy on paperwork, but at least it was consistent paperwork.