Seasonal Launches
Partner Alignment Week
A focused week of working sessions that untangle approvals, creative ownership, and measurement between your team and merchant stakeholders.
Overview
Ideal when a launch is stalling on operational details. We facilitate structured conversations, capture decisions, and publish a single alignment memo everyone signs.
What is included
- Pre-read packet tailored to each stakeholder
- Facilitation scripts that keep sessions on agenda
- RACI refresh for creative and ops tasks
- Risk coverage notes for incident records
- Written decision log with owners and dates
Outcomes you can inspect
- Documented decisions instead of hallway agreements
- Clearer escalation paths when blockers return
- Shared calendar for creative and ops milestones
Questions
Is this therapy for dysfunctional teams?
No. It is operational facilitation. If deeper organizational issues appear, we flag them and recommend specialist partners.
What should teams prepare?
Current calendars, pending approvals, and a candid list of blockers. Glossy strategy decks are optional.
Limitations?
We cannot compel merchants to attend; we coordinate invites but attendance depends on relationship health.
Recent perspectives
Partner Alignment Week surfaced that legal and trade marketing were working off different SKU lists. Painful but useful.
Short, sharp, and mercifully free of buzzwords.