Seasonal Launches
Spring Shelf Relay
A six-week seasonal launch rhythm that aligns your field team with mass merchant reset windows.
Overview
We choreograph sampling moments, aisle messaging, and digital circular mentions so your seasonal SKU lands with clarity instead of noise. The program includes weekly merchant touchpoints, creative swaps, and a single reporting lane for sell-through.
What is included
- Merchant channel map with weekly checkpoints
- Creative pack for endcaps and secondary displays
- Joint media plan for circular and owned social
- In-store activation checklist by region
- Post-wave recap with shopper verbatim highlights
- Operational risk coverage checklist for claims
Outcomes you can inspect
- Faster partner alignment on launch dates
- Cleaner handoffs between brand and merchant teams
- Shared visibility on activation completion
Questions
Do you manage merchant approvals?
We prepare submission packs and follow the merchant review calendar. Final sign-off always sits with the retailer, and timelines can shift when category resets run long.
What is not included?
We do not print physical fixtures or ship pallets; those stay with your operations partner. We also do not negotiate slotting allowances on your behalf.
How do you report progress?
You receive a concise weekly digest plus a shared activity log that tracks creative versions, store lists, and merchant responses.
Recent perspectives
The Spring Shelf Relay brief forced our team to name the exact aisle assets we needed. I liked that discipline, even when a merchant delayed a reset by a week.
We finally had one narrative for circular copy and in-store signage. The recap deck was unusually honest about stores that lagged.